Capability
Focus

NuWorks builds, operates, and deploys digital services
to help brands and businesses scale in the digital economy. This is made possible
through StoryTeching: the process by which we utilize our
end-to-end digital capabiities in content, commerce,
customer experience, performance marketing, app dev, and martech.

Spotlight

We create relevance and desire for your brands through a deep understanding of your target audience and industry trends translated to strategic plans that can move people to action and advocacy. This is Storyteching amplified through the right touchpoint and excellent execution of plans.

What's Included:

Overall PR Counsel Strategy

We develop PR plans, campaigns and amplifications aligned with client briefs. We conceptualize compelling PR ideas and creative concepts for campaigns, ensuring that crafted key messages and message houses effectively communicate our clients’ brand narratives to their target audiences.

Editorial Content

We conceptualize and develop a diverse range of content, including corporate news, lifestyle features, photo and video content for press releases and advertorials (traditional and online). We craft talk points, speeches, and holding statements tailored to various needs, including crisis situations, and ensure the effective distribution of all approved media releases and statements in alignment with communications objectives, plans, and messaging strategies.

Media Relations

We advise and assist clients in establishing and maintaining positive relationships with the media companies. We proactively research and pitch for editorial placements, one-on-one interviews, and other media opportunities to ensure attendance of media partners to specified media-related activities.

Events

We have a comprehensive approach to events management, starting with creative conceptualization and extending to pre-event coordination, preparation, and on-day execution. We handle the selection, identification, negotiation and coordination of third-party suppliers, visualize event venues with graphic renderings, and develop event programs and scripts, including the conceptualization of event giveaways, tokens and prizes.

Celebrity, KOL, Influencer Marketing

We develop content strategies, including influencer selection and procurement. We create content guides and key opinion leader (KOL) toolkits, conduct briefings for influencers, monitor and report on activities to ensure the effectiveness of our influencer marketing campaigns.

Creative Seeding

We conceptualize and manage seeding initiatives, from selecting and negotiating with third-party suppliers to overseeing the production and delivery of seeding kits. With a focus on precision and creativity, we ensure the effective execution of seeding campaigns, contributing to both short-term brand activations and long-term brand building objectives.

Media Monitoring and Analytics

We monitor and document press exposure resulting from releases and activities through weekly and monthly reports prepared and submitted to clients. We also provide comprehensive post-campaign monitoring reports and analytics, offering valuable insights to measure the success and impact of the campaigns on both short-term brand activations and long-term brand building initiatives.