Short Introduction

The Media Planner (Digital) is responsible for facilitating media planning and strategy while maintaining excellent client and supplier relationships.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

Working Set-up

Hybrid - 3x a Week Onsite at Ortigas Office

Duties and Responsibilities

1. CAMPAIGN BRIEFING
   • Translating client objectives into actionable media strategies that align with the overall marketing plan.
   • Collaborating with clients, ad ops, or internal stakeholders to understand campaign goals, target audience, budget, and timeline.

2. MEDIA PLANNING AND STRATEGY
   • Developing media plans that outline the recommended media channels, flight dates, budget allocation.
   • Evaluating various digital media channels and platforms to determine the most suitable options for reaching the target audience and achieving campaign objectives.
   • Optimizing media budgets to ensure efficient and effective use of resources.
   • Providing guidance on media-specific requirements, formats, and recommendations for optimizing creative assets.
   • Confidently present media strategy and measurement plans to clients and internal stakeholders.

3. DATA ANALYSIS & REPORTING
   • Collaboration with ad ops team in crafting actionable insights in report creation resulting in timely optimizations to maximization of campaign performance.
   • Providing insights and recommendations on performance to identify the effectiveness of the campaign and identifying opportunities for future optimization.
   • Confidently present data and optimization strategies to clients and internal stakeholders if and when required.

4. PROJECT MANAGEMENT & RELATIONSHIP BUILDING
   • Working closely with internal teams, clients, and other stakeholders to ensure smooth campaign execution and deliverables.
   • Maintaining open communication channels, addressing client concerns, and providing strategic guidance throughout the campaign lifecycle.

5. AD TECHNOLOGY MANAGEMENT
   • Regularly contribute to media best practices, new executions, and campaign processes.
   • Staying abreast of industry trends, emerging technologies, and new media opportunities.
   • Continuously learning and evaluating innovative media approaches to enhance campaign strategies and differentiate clients from competitors.

Key Competencies and Skills

We Are Looking For Someone Who

• Expertise in paid media tools (Google Ads, META Business Tools, TikTok Ads, etc.).
• Strong analytical skills with a data-driven approach to problem-solving.
• Familiarity with ad ops and data visualization tools (Google Analytics, Google Tag Manager, Tableau, Looker Studio).
• Excellent client-facing, project management, and presentation skills.
• Ability to work remotely while maintaining productivity and meeting deadlines.
• Proven success in managing large clients and high-budget campaigns.
• Effective time management and prioritization skills.
• Strong negotiation and resource management abilities.
• Excellent planning and organizational skills, able to manage multiple projects simultaneously.
• Outstanding communication skills, with experience presenting data and ideas clearly.
• Proficient in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides).
• High emotional intelligence, with the ability to build strong relationships and stay customer-centric.
• Team-oriented, with a collaborative mindset to drive better outcomes together.
• Adaptable, innovative, and able to lead change in response to evolving business needs and technologies.
• Strong ethical standards, integrity, and a commitment to personal and professional values.
• Entrepreneurial spirit, focused on driving results and seeking new opportunities.
• Trusted and reliable, with a proven track record of delivering results.
• Ability to quickly master new software, platforms, and tools relevant to digital media planning
• Ability to react and manage digital campaigns in a crisis or when unexpected challenges arise
• Experience with optimization strategies to improve campaign performance.
• Ability to leverage audience insights to create tailored, effective ad campaigns across various platforms.

Required Qualifications