Short Introduction

The Senior Media Buyer (Digital) is responsible for facilitating total ad operations from implementation, optimization and reporting of campaign results.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

Working Set-up

Work From Anywhere

Duties and Responsibilities

1. CAMPAIGN IMPLEMENTATION & MANAGEMENT
   • Ensure successful execution and optimization of the performance marketing strategy with zero errors on implementation.
   • End-to-end management of performance marketing activity across paid channels.
   • Monitor campaign delivery to ensure that key performance metrics are attained and align with committed KPIs.

2. TRACKING & ATTRIBUTION
   • Generate and implement UTM tags or tracking pixels on the client's website or app to track ad impressions, clicks, conversions, and other relevant metrics.
   • Ensure accurate conversion tracking and attribution.

3. DATA ANALYSIS & REPORTING
   • Track, compile, and report on key performance indicators of media activity in collaboration with the Analytics team to create weekly/monthly reports.
   • Identify areas for improvement and optimization to maximize campaign performance and meet client objectives.
   • Provide insights and recommendations on performance to identify the effectiveness of the campaign and opportunities for future optimization.
   • Confidently present data and optimization strategies to clients and internal stakeholders if and when required.

4. QUALITY ASSURANCE
   • Conduct thorough quality checks to ensure that implemented elements are functioning properly and adhering to industry standards.
   • Troubleshoot any issues related to ad rendering or functionality.
   • Identify and resolve technical issues that may arise during the campaign lifecycle (disapprovals, discrepancies in ad tracking, and resolving all other operational challenges).

5. AD TECHNOLOGY MANAGEMENT
   • Regularly contribute to media best practices, new executions, and campaign processes.
   • Stay abreast of industry trends, emerging technologies, and new media opportunities.
   • Continuously learn and evaluate innovative media approaches to enhance campaign strategies and differentiate clients from competitors.

Key Competencies and Skills

We Are Looking For Someone Who

• Has Expertise in working with paid media tools such as Google Ads, META Business Tools, TikTok Ads, etc.
• Has strong analytical skills and can execute through a data-driven approach to problem-solving.
• Has Familiarity in using other ad ops and data visualization tools such as Google Analytics, Google Tag Manager, Tableau, Looker Studio, etc.
• Is Excellent with numbers and can clearly analyze, draw insights and present big data to clients and internal stakeholders.
• Has the ability to work remotely and maintain a high level of productivity.
• Is able to demonstrate success in managing large clients/big budget campaigns.
• Is Excellent with project management and time management skills with the ability to prioritize and meet deadlines.
• Has Effective negotiation skills and resource management.
• Has Planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously.
• Has Excellent communication skills with experience in presenting thoughts, ideas, and data
• Has Proficiency in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides)
• Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships and be customer centric.
• Demonstrates ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together.
• Is Able to Lead The Change and adapt to changing business needs, shifting priorities, and new technologies. Innovation Oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes.
• Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values.
• Has an Entrepreneurial Spirit to drive results, take calculated risks, and seek out new ideas.
• Has a reputation for trust and reliability with a strong track record of delivering results.

Required Qualifications

• Bachelor’s degree in Communications, Advertising, Marketing, Business, Statistics, Economics or any related field is preferred but not a must.
• At least 2-5 years of experience in planning / buying or related fields or a proven track record in a similar position, working with a team in a similar or adjacent industry.
• Experience working with paid media tools such as Google Ads, META Business Tools, TikTok Ads, etc.
• Eager to learn, adaptable, and have a strong interest in the advertising/media industry.
• Eloquent and fluent in English in both speaking and in writing.