Senior Engagement Executive (Social Media)

Discipline

Engagement


Work Type

Full-time


Hiring Urgency

Immediate

Short Introduction

The  Senior Engagement Executive is responsible for setting the standards for core engagement team services and spearheading projects to evaluate and, where necessary, improve processes or protocols to ensure work quality at all times.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

Working Set-up

Work From Anywhere 
*Some Client Presentations are F2F

Duties and Responsibilities

1.) SOCIAL MEDIA EXPERTISE

  • Be updated with industry and social media trends in order to be proactive in actualizing business opportunities (service upsell, page growth) and cascade this to your respective team
  • Trend Reports
  • Social Media Best Practices Tracker
  • Social Media Updates Tracker

2.) COMMUNITY MANAGEMENT

  • Support in implementing social media and communication campaigns to align with marketing strategies
  • Respond to comments and customer queries in a timely manner
  • Monitor and report on feedback and online reviews
  • Organize and participate in online events such as webinars and live sessions to build the community and boost brand awareness
  • Facebook, Instagram, Twitter, and Tiktok Live
  • Webinars
  • Coordinate with Strategy,  Analytics, and Media teams to ensure brand consistency

3.     CONTENT MANAGEMENT

  • Publish content across major social media platforms based on the quantity agreed upon by the client and NuWorks with 100% accuracy.
  • Knowledge of the technicalities of content publishing across social media platforms (Facebook, Twitter, Instagram, Tiktok, YouTube, Sizmek, Spotify, etc.)
  • Stay up-to-date with social media developments and generate new ideas to act as consultants to other departments on how to use social media platforms strategically.
  • Create ad-hoc content calendar based on trends, events, and the client’s industry

4.     INSIGHTS

  • Leverage existing content on various social media channels to help the client communicate to target audiences.
  • Audit and analyze channel performance and translate sentiments into actionable recommendations for other departments to use strategically.
  • Post-Campaign Report
  • Sentiment Analysis
  • Social Listening Report
  • Channel Performance Assessment Report

5.     PROJECT MANAGEMENT

  • Implement and optimize personalized, targeted marketing campaigns on major social media platforms
  • Identify, plan and implement key projects to improve quality and increase productivity resulting in significant process improvement and client satisfaction.

6.    CLIENT INTERFACE

  • Establish excellent working relations with senior-level Clients in order to sustain and grow the accounts assigned to the Business Unit.
  • Ability to present data and insights to senior-level clients as a social media expert while actively connecting with the audience.

7. TRAINING

  • Complete L&D sessions required by the line manager.
  • Join at least (2) B&L sessions and other seminars from #NWAcademy

8. INTERPERSONAL

  • Establish and build rapport with BU and Engagement Team
  • Build connections with the rest of NW through participating in different employee engagement and L&D activities.

9.) Leadership

  • Recruit, train, motivate, and develop their team members to ensure that they perform at their best.
  • Develop and implement strategies that align with the company's goals and objectives (BSC)
  • Set clear performance standards, monitor progress, and provide regular feedback to help employees improve and grow.
  • Communicate effectively with team members, colleagues, and stakeholders to ensure that everyone is on the same page and working towards the same goals.
  • Foster a culture of innovation and encourage team members to come up with new ideas and solutions.
Key Competencies and Skills
  • Has Leadership Capability – ability to lead, manage, and develop people
  • Has Social Media Marketing Skills
  • Has Community Management Expertise
  • Is able to do Social Listening
  • Has expertise on Sentiment Reporting
  • Is Knowledgeable on major social media platforms
  • Is familiar with using Facebook, Instagram, Twitter, Youtube, and Tiktok
  • Has E-Commerce & Marketplace Management Skills
  • Possesses Oral / Written communication and presentation skills
  • Has Interpersonal Skills
  • Has Analytical Skills
  • Is a Team Player
  • Has Self-motivation / Ability to Work Independently
  • Has the Ability to keep pace with social media updates and the demands of the modern business landscape
  • Is Excellent project management and time management skills with the ability to prioritize and meet deadlines.
  • Has Effective negotiation skills and resource management.
  • Has Planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously.
  • Has Excellent communication skills with experience in presenting thoughts, ideas, and data
  • Has Proficiency in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides)
  • Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships and be customer centric.
  • Demonstrates ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together.
  • Is Able to Lead The Change and adapt to changing business needs, shifting priorities, and new technologies. Innovation Oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes.
  • Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values.
  • Has an Entrepreneurial Spirit to drive results, take calculated risks, and seek out new ideas.
  • Has a reputation for trust and reliability with a strong track record of delivering results.
Required Qualifications

 

  • ​​​​​​4-year college degree in Communication, Marketing, Advertising, and any other related field 
  • Proven track record of at least 1 to 2 years work experience in Social Media (Community Management, Social Listening, and Sentiment Reporting)
  • Hands-on experience launching community initiatives (e.g. building a Facebook Group, initiating social media targeted response, launching a social seeding program)
  • Direct experience in managing a team of 2 to 3 employees 
  • Experience partnering with internal teams to brainstorm solutions that achieve client goals and future needs
  • Experience in a client interfacing role and comfortable presenting to different audiences, tailoring messages accordingly
  • Proven campaign & project management experience and ability to communicate timelines and deliverables (internally and externally) with accuracy
  • Experience and ability to tell the story using data, research and insights research (preferred – Junior)
  • Attention to detail and ability to multitask

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Senior Engagement Executive (Social Media)

Full-time / Immediate