Short Introduction

The Freelance Engagement Executive (Social Media) is responsible for helping the Engagement Team in their ongoing projects. The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

Working Set-up

Work From Anywhere

Duties and Responsibilities

DUTIES AND RESPONSIBILITIES:

1. SOCIAL MEDIA EXPERTISE

• Be updated with industry and social media trends in order to be proactive in actualizing business opportunities (service upsell, page growth) and cascade this to your respective team
• Trend Reports
• Social Media Best Practices Tracker
• Social Media Updates Tracker
   

2. COMMUNITY MANAGEMENT

• Support in implementing social media and communication campaigns to align with marketing strategies
• Respond to comments and customer queries in a timely manner
• Monitor and report on feedback and online reviews
• Organize and participate in online events such as webinars and live sessions to build the community and boost brand awareness
• Facebook, Instagram, Twitter, and Tiktok Live
• Webinars
• Coordinate with Strategy,  Analytics, and Media teams to ensure brand consistency
   

3. CONTENT MANAGEMENT

• Publish content across major social media platforms based on the quantity agreed upon by the client and NuWorks with 100% accuracy.
• Knowledge of the technicalities of content publishing across social media platforms (Facebook, Twitter, Instagram, Tiktok, YouTube, Sizmek, Spotify, etc.)
• Stay up-to-date with social media developments and generate new ideas to act as consultants to other departments on how to use social media platforms strategically.
• Create ad-hoc content calendar based on trends, events, and the client’s industry
   

4. INSIGHTS

• Leverage existing content on various social media channels to help the client communicate to target audiences.
• Audit and analyze channel performance and translate sentiments into actionable recommendations for other departments to use strategically.
• Post-Campaign Report
• Sentiment Analysis
• Social Listening Report
• Channel Performance Assessment Report
   

5.  PROJECT MANAGEMENT

• Implement and optimize personalized, targeted marketing campaigns on major social media platforms
• Identify, plan and implement key projects to improve quality and increase productivity resulting in significant process improvement and client satisfaction.

Key Competencies and Skills

We Are Looking For Someone Who:

• Has Social Media Marketing Skills
• Has Community Management Skills
• Has Social Listening Skills
• Has Sentiment Reporting Skills
• Has Knowledge on major social media platforms
• Has Facebook, Instagram, Twitter, Youtube, and Tiktok proficiency
• Has Oral / Written communication and presentation
• Has Interpersonal Skills
• Has Analytical Skills
• Has Time management skills 
• Is a Team Player
• Has Self-motivation / Ability to Work Independently
• Has the Ability to keep pace with social media updates and the demands of the modern business landscape
• Has Proficiency in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides)

Required Qualifications

• Is not currently engaged as a freelance or full-time employee with another Advertising agency / company with similar services to avoid potential conflict of interest. 
  Proven track record of at least 1 year work experience in Social Media (Community Management, Social Listening, and Sentiment Reporting)
• Experience and ability to tell the story using data, research and insights research and putting all information in one cohesive presentation deck.
• Attention to detail and ability to multitask