Short Introduction

The Senior Analyst is responsible for gathering, analyzing, and synthesizing data related to digital marketing efforts. They play a crucial role in providing actionable insights that drive marketing strategies and optimize campaign performance. The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

Working Set-up

Work Anywhere

Duties and Responsibilities

1.) Data Analysis and Interpretation

• Conduct in-depth analysis of marketing data, including website traffic, user behavior, campaign performance, and customer demographics.
• Interpret data to extract actionable insights that inform marketing strategies and tactics.
• Develop and maintain reporting dashboards and provide regular performance updates to stakeholders.

2.) Market Research and Trend Analysis

• Stay updated on industry trends, competitor activities, and emerging technologies.
• Conduct market research to identify new opportunities and consumer behaviors.
• Analyze market trends and provide recommendations for adapting strategies to meet evolving market demands.

3.) Campaign Optimization and Performance Tracking

• Monitor and optimize digital marketing campaigns based on performance metrics and KPIs.
• Identify areas for improvement and provide recommendations to enhance campaign effectiveness.
• Collaborate with cross-functional teams to implement changes and improvements.

4.) Customer Behavior and Persona Development

• Analyze customer behavior data to create detailed buyer personas.
• Provide insights on customer preferences, pain points, and behaviors to inform marketing strategies.
• Assist in tailoring campaigns to specific customer segments for improved targeting.

Key Competencies and Skills

We Are Looking For Someone Who

• Has Expertise in data analysis, including proficiency in tools like Google Analytics, CRM systems, and other analytics platforms.
• Is Proficient in marketing automation software, A/B testing, and digital advertising platforms.
• Is Strong in critical thinking, problem-solving, and attention to detail.
• Has Familiarity with SEO, SEM, social media, and content marketing strategies.
• Is Excellent in written and verbal communication, with experience in presenting insights and recommendations.
• Is Excellent project management and time management skills with the ability to prioritize and meet deadlines.
• Has Effective negotiation skills and resource management.
• Has Planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously.
• Has Excellent communication skills with experience in presenting thoughts, ideas, and data
• Has Proficiency in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides)
• Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships and be customer centric.
• Demonstrates ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together.
• Is Able to Lead The Change and adapt to changing business needs, shifting priorities, and new technologies. Innovation Oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes.
• Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values.
• Has an Entrepreneurial Spirit to drive results, take calculated risks, and seek out new ideas.
• Has a reputation for trust and reliability with a strong track record of delivering results.

Required Qualifications