Short Introduction

The ART DIRECTOR is responsible for conceptualizing and executing creative campaigns and visual strategies for digital marketing initiatives. They work closely with the creative team to ensure that visual elements align with the company's brand identity and effectively communicate messages to target audiences. They creatively craft and tell the story of any brand through Art and Creative Data Tech.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

Working Set-up

Work From Anywhere

Duties and Responsibilities

1. CREATIVE CONCEPTUALIZATION
   • Collaborate with the creative team to develop innovative and compelling visual concepts for digital marketing campaigns.
   • Translate creative briefs into visual strategies that resonate with target audiences.

2. VISUAL CAMPAIGN EXECUTION
   • Oversee the execution of visual elements, including graphics, images, and multimedia content, to support marketing campaigns across various digital channels.
   • Ensure that designs adhere to brand guidelines and effectively convey the intended message.

3. MENTORSHIP AND COLLABORATION
   • Work closely with graphic designers, copywriters, and other creative team members to guide and support the development of creative assets.
   • Provide mentorship and constructive feedback to junior team members to help them grow in their roles.

4. STAY UPDATED WITH DESIGN TRENDS
   • Keep abreast of the latest design and marketing trends, techniques, and technologies to maintain a cutting-edge approach to creative campaigns.

5. CLIENT AND STAKEHOLDER COMMUNICATION
   • Collaborate with account managers and clients to understand project objectives and provide creative solutions that meet their needs.
   • Present and explain creative concepts to clients and stakeholders, incorporating feedback for refinement.

Key Competencies and Skills

We Are Looking For Someone Who

• Has Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Is Skilled in developing and executing creative concepts for digital marketing campaigns.
• Demonstrates a strong understanding of design principles, including layout, color theory, and typography.
• Is an Effective communicator, both in presenting creative concepts and providing feedback to team members.
• Possesses Strong leadership and mentorship abilities to guide junior team members.
• Is Excellent project management and time management skills with the ability to prioritize and meet deadlines.
• Has Effective negotiation skills and resource management.
• Has Planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously.
• Has Excellent communication skills with experience in presenting thoughts, ideas, and data
• Has Proficiency in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides)
• Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships and be customer centric.
• Demonstrates ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together.
• Is Able to Lead The Change and adapt to changing business needs, shifting priorities, and new technologies. Innovation Oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes.
• Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values.
• Has an Entrepreneurial Spirit to drive results, take calculated risks, and seek out new ideas.
• Has a reputation for trust and reliability with a strong track record of delivering results.
• Has Ideation (Storytelling/Narrative) Skills: Ability to come up with a clear and compelling concept/message/story/big idea for any brand.
• Has Ideation (Creative Data Tech) Skills: Ability to bring to life said brand concepts/messages/stories/big ideas in ATL and Digital platforms including but not limited to TV, Radio, Print, Outdoor, On-Ground, FB, YT, IG, TIKTOK, Web, Search, AR, VR, ER etc.
• Has Execution (Art Direction) Skills: Ability to craft visuals for ATL and all types of digital platforms including but not limited to (logo - social card - storyboard (populate)).
• Has Presentation Skills: Ability to present ideas and executions clearly, creatively, and compellingly to teammates, line managers, to internal stakeholders, and to clients.
• Has Work Ethic: Ability to both work independently and work within a team. Must be able to embrace feedback and builds from teammates, line managers, internal stakeholders, and clients. Must be organized and efficient.

Required Qualifications

• Bachelor’s degree in Graphic Design, Visual Arts, Advertising, or a related field.
• 3-5 years of experience in creative roles, preferably in a digital marketing agency or similar setting.
• Strong portfolio showcasing a range of creative campaigns and projects.
• Proficiency in Adobe Creative Suite and other relevant design software.