service-philosophy
NuWorks builds, operates, and deploys digital services to help brands and business scale in the digital economy. This is made possible through StoryTeching: the process by which we utilize our end-to-end digital capabilities in communication, commerce, and customer experience.
philosophy
capabilities
capability-focus
CX
We help brands hack the marketing funnel through insight-driven, intuitively designed customer experiences. We create impact by strategically aligning business goals to human-centric principles.
Communications
We create data-inspired messages that drive culture and technology. We produce highly engaging content to trigger brand love. We deploy brand-building solution to spur business growth.
Commerce
We help brands convert their digital presence to purchases through eCommerce consulting and precision marketing.
capabilities
list-of-services
/ Brand Strategy /
Situation Analysis and Brand Audit
Situation Analysis and Brand Audit
We use audience-focused research methods to unearth customers' intent, sentiment, and context, thus informing brands on the most relevant behavioral insights. These insights are leveraged in creating dynamic, flexible, and engaging content and campaigns.
Brand Communications and Content Strategy
Brand Communications and Content Strategy

We develop campaigns that deliver on short-term brand activations and long-term brand building. By creating targeted and personalised communications, we help brands execute creative experiences and impactful messaging across the stages of the marketing funnel.

Full Funnel, Multi-Channel Brand Experience Strategy
Full Funnel, Multi-Channel Brand Experience Strategy

How brands decide on interacting with their audiences, across audiences, industries and touchpoints influences the customers' intent on interacting with the brand again. As communication strategy experts, we deliver on omni-channel experiences through content, campaigns and channel activations, experienced by consumers at every stage of their journey.

/ Content Production /
Full Scale Digital and TVC Productions
Full Scale Digital and TVC Productions

We deliver end-to-end, full scope, online and on-air videos from pre-production to post-production, including storyboarding, production design, lighting and camera equipment, location hunting or studio procurement, and talent casting.

Post Production
Post Production

We offer the full suite of post-production service including offline, online color grading, and animation work for Digital and TVC videos across the formats - 2D Motion Graphics videos, Pocket TVCs, Microvideos (GIFs, Bumper Ads).

Livestream Production
Livestream Production

We stage remote shoots complete with director and producer supervision, and cover a range of productions such as webinars, brand launch, game streaming, culinary shows, live and taped event coverage.

Audio Production
Audio Production

We provide full scope sound design, scoring, soundtrack production, voice over casting and recording, mixing, arrangment for all media platforms.

Photoshoots
Photoshoots

We stage and deliver full-scope photoshoots for asset banks, new product packaging, and event coverage.

/ Media /
Media Planning & Strategy
Media Planning & Strategy
We deliver overall media management, buying and campaign monitoring, overall media roll-out framework, channel recommendations, targeting and cost-effective budget allocation strategies.
Precision Marketing
Precision Marketing

We help brands achieve lower funnel objectives (leads generation, conversion, installs, etc.) by connecting brands to their most valuable audiences through the right digital channels at the most cost-effective rates.

Creative assets and materials are constantly optimized based on media performance to ensure that the right communication is being delivered to the right audience.

Performance Audit
Performance Audit

We conduct in-depth audits and assessments of current digital assets to identify gaps prior to launching precision marketing campaigns. We assist in the proper attribution of actions and sales by setting up tracking tags.

Media Reporting and Analytics
Media Reporting and Analytics

We deliver comprehensive post-mortem reports that present insight and recommendations that will improve marketing performance.

Influencer Marketing
Influencer Marketing

We drive brand amplification and engagement by leveraging partner influencer networks. Together, we develop and execute innovative influencer marketing efforts that strengthen the brand messaging.

Our IM team develops creative concepts to campaign realisation, measures and provides reports on each campaign.

/ Creative /
Multi-Platform Content Development
Multi-Platform Content Development

Online, on-air, on-ground, we create compelling content that closes the loop and provides satisfaction for our clients and their consumers.

Creative Supervision (Print/TV/Digital Shoots)
Creative Supervision (Print/TV/Digital Shoots)

We provide top-notch, plug-and-play production capabilities, effective at any stage of development, on any medium.

Digital Playbook Development
Digital Playbook Development

We develop platforms and programs that facilitate the enablement and empowerment of our clients and partners as we navigate the digital and social terrain together.

Creative Tech Ideation
Creative Tech Ideation

To further the effectiveness of brands' communications, we leverage the infusion of technology to amplify creative output, thus providing marketers with effective executions designed to forge a strong bond with consumers.

Big Idea Generation
Big Idea Generation

We develop big ideas for brands to effectively communicate the ethos of their products and services to consumers. Our big ideas are equipped with astute consumer insights, deep product understanding and a relentless desire for crisp expression of ideas.

Campaign Development
Campaign Development

We create a play of creative, research-backed ideas with strategic thinking to come up with engaging, multi-platform campaigns. By deep-diving into the audience segments' psychology, we are able to develop communications that consumers connect with on a highly personal level.

Brand Book Development
Brand Book Development

Our brand books are developed carefully, describing in great detail the brand context alongside the specifics of presenting brand elements across multiple communication channels. Aimed to strengthen the brand's visual culture, it provides a clear picture of the brand identity.

Key Visual Development
Key Visual Development

To strengthen a brand's presence and recall amongst consumers, we design key visuals by applying the right mix of market intelligence and creativity. The visual creation emphasizes on uniqueness and helps brand create emotional associations that consumers can relate to.

Copywriting
Copywriting

We look at copywriting as a strong instrument in the marketing toolbox that has a big influence on the efficacy of an advertising or marketing piece. We take a methodical, research-based approach towards developing copy, learning in great depth about the product, the company and the audience in order to create messaging that is unique and evokes positive sentiment amongst consumers.

Logo Designs
Logo Designs

With the end goal of reinforcing loyalty and strengthening recognition, we design logos and assets that help brands evolve to the next step of their marketing journey.

/ Engagement /
Social Media Page Engagement
Social Media Page Engagement

We manage comments and private messages in brand social accounts (inbound). This covers FAQ Management and SMPI process for complaints, recommendations and inquiries on Facebook, Twitter, and Instagram.

Social Listening
Social Listening

We monitor social media channels to identify insights on customer feedback and direct mentions, supporting the strategic insighting. We put strategic premium on social listening as a crucial component of audience research and strategic planning.

Sentiment Analysis
Sentiment Analysis

We provide quantitative analysis of the conversations and theme clusters present in brand materials via sentiment crawling and tagging.

/ Ecommerce Marketing /
eCommerce Strategy
eCommerce Strategy

We generate a clear view of growth opportunities and strategic imperatives for your brand to meet its KPIs by analyzing the business situation, target segments, personas, competitive and market landscape.

Lead-to-Platform Communications
Lead-to-Platform Communications

We provide thumb-stopping shoppable content and experiences through creative use of digital and eCommerce technology. Our data-informed media and creatives are designed to maximize investment efficiencies in brand building and conversion efforts.

Dynamic eCommerce Content
Dynamic eCommerce Content

We provide dynamic content services for eCommerce that are informed by data and results, enhancing the reach and relevance of the content for the end consumer.

SEO and Platform Audit and Optimization
SEO and Platform Audit and Optimization

We review and propose SEO techniques for better eCommerce platform visibility and search ranking.

Performance Media
Performance Media

Our Performance Media services provide media planning, buying and optimization to create effective search, social, display, and commerce experiences, and convert consumer intent into revenue.

eCommerce Intel, Analytics, and Report Automation
eCommerce Intel, Analytics, and Report Automation

We gather and analyze platform traffic and activity data and turn these into insights that enhance the customer purchase journey.

/ Consulting /
Digital Ecosystem and Experience Audit
Digital Ecosystem and Experience Audit

We provide a multi-method assessment of digital assets of the brand and its key competitors to determine the brand's position in the Digital Maturity Roadmap with respect to media, strategy, engagement and experience design practitioners and managers. The audit highlights issues and opportunities across different touchpoints in the consumer journey.

eCommerce Transformation Strategy
eCommerce Transformation Strategy

The eCommerce Transformation Strategy helps businesses in articulating their eCommerce goals, key strategies and operational tactics.

We provide clients a roadmap for business transformation by identifying the enablers needed across the eCommerce value chain.

Innovation Workshops
Innovation Workshops

The Innovation Session is a facilitated, cross-functional ideation workshop that uses human-centered design principles and frameworks to provide solutions spanning across customer experience, product/service offering and business configuration. Brands are provided with a Lean or Business Model Canvas that informs them of the pilot projects that will help in meeting the business objectives.

/ Analytics /
Digital Consumer Intelligence
Digital Consumer Intelligence
We combine digital, survey, social and first party data to understand consumer and market trends. We generate actionable consumer insights for effective tactical and strategic executions.
Brand Communications and Content Performance Analytics
Brand Communications and Content Performance Analytics

To help brands appreciate the true impact of their communications and content, we run their various creative executions through a series of tests to deeply analyze and measure effectiveness against set business objectives.

Full-Funnel, Multi-Channel Performance Analytics
Full-Funnel, Multi-Channel Performance Analytics

We provide effectiveness analysis at each stage of the marketing funnel to determine overall performance and identify and mitigate drop-off or fall-out points.

/ Experience Design /
Platform UX/UI design
Platform UX/UI design
We help brands improve engagement with their customers by designing best-in-class platform UX/UI design.
Service Design
Service Design

We simplify what is complex for consumers and brands and ensure viability across multiple touchpoints. Our Experienced Designers apply UX and CX principles that generate best experiences and engagement for both consumers and brands.

Expert Review and Usability Testing
Expert Review and Usability Testing

We build a comprehensive assessment of brand touchpoints through usability tests, from the customer journey to the user interface of the brands' different online platforms.

/ Technology /
Technical Deep Dive and Workshops
Technical Deep Dive and Workshops

We deliver simulation exercises to measure viability of a proposed solution on current operational processes and systems. By zooming in on backend operations, we determine features and capabilities of backend systems like the Content Management System (CMS), Customer Relationship Management (CRM) system, or a Distribution Management System (DMS), to make operations and functions more efficient in serving and impacting overall customer experience.

Solutions Architecture with Project Management
Solutions Architecture with Project Management

We help brands apply calibrations on Systems Design to improve system scalability, optimize costs, improve system security, improve migration readiness, and integrate new systems and services.

eCommerce Web Application Development
eCommerce Web Application Development

Following our Systems Design, we proceed with the development and testing of a secure online store. We integrate payment gateways, marketplaces, and ERP for fulfillment. We also do custom developments on top of other solutions, such as Magento or Shopify.

Custom Chatbot Development and Integration
Custom Chatbot Development and Integration

We design and build custom conversational and transactional (eCommerce) chatbots crafted to generate revenue and integrate seamlessly with your website and eCommerce applications.

Spark AR Filter Development
Spark AR Filter Development

With Spark AR Studio, we develop custom AR filters to boost brand personality and memorability.

Custom Machine Learning Engineering Solutions
Custom Machine Learning Engineering Solutions

We implement custom machine learning solutions to enhance brand websites and applications. Solutions executed range across recommendation engines for eCommerce sites by deploying ML models, automated sentiment analysis systems, out-of-stock detection systems, anomaly detection systems and custom data scraping solutions.

Website and System Migration
Website and System Migration

We migrate sites from one tech stack to another: from PHP, Python, and JavaScript projects. We also migrate existing systems from one platform to another, as we have experts on AWS, GCP, and Digital Ocean platforms.

Software Development and Custom Integration Solutions
Software Development and Custom Integration Solutions

We design, build, and integrate solutions and applications based on custom requirements — CRM development and integration, custom web development solutions, single page applications, progressive web apps, back-end integration, custom workflow, and more.

work
From “to”, we “DO”. We have prided ourselves by our work that not only move the needle, but because it helps move the gears of economy. Through our work, we do help fulfill the needs of our clients, of people. This is what we do, these are some of the work we have done.
our-tech-stacks
Our growing but curated catalogue of tools, subscriptions, and in-house enterprise make up why and how we can walk our talk in tech.
01 Digital Ocean
02 AWS
03 MySQL
04 MongoDB
05 PostgreSQL
06 Nginx
07 PHP
08 Cloudflare
09 Magento
10 Moodle
11 WordPress
12 SuiteCRM
13 Drupal
14 Django
15 Python
16 Laravel
about
we-are-makers
our-story
NuWorks was founded in 2009, with the vision to provide meaningful human experiences to brands, consumers and the society. We developed and maintain a robust service portfolio with capabilities spanning the full spectrum of technology-driven marketing.

An independent agency since inception, we are fortunate to grow into one of the biggest full-suite advertising and innovations agencies in the Philippines. Here is how we got there.
we-are-makers
our-values
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Be Brave For Good
Brave is venturing into the unknown. It is our standard of excellence that delivers results. We create meaningful human experiences. Powered by integrity, we will define a better digital future.
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Lead the Change
Keep asking, keep exploring, keep pushing. Show the way in designing and building all things imaginable. Learn, unlearn, grow and continue to reinvent who we are, what we do, and how we do it.
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Trust & Be Trustworthy
Work with trust. Have faith in your team, clients, and partners. In the same way, work to be trustworthy. Be responsible. Be accountable.
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Be Customer Centric
Grow what grows us. Strive to be the best version of yourself so we always deliver the most value to our customers. Their success is our success.
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Be Better Together
Collaboration is successful when diverse minds work. With great passion, respect, empathy, commitment, and a lot of fun we can achieve more as a team. Great output comes from great relationships.
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our-partners
As proud as we are of our people and capabilities, we are equally proud of the relationships we have forged with our partner clients. We work hard and smart at being their enthusiastic, abled partners.
smb
unilever
Nestle
Coke
Avida
bdo
Petron
unicef
Cignal Play
jollibee
Burger King
Greenwich
Maggi
Mercedes Benz
AstraZeneca
Rockwell Land
iPeople
CECP
San Mig Coffee
Argentina
Swift
Century Pacific
Resorts World
Alveo
Lazada
PMFTC
Uratex
Along the way, we have had the good fortune to win metal from some of the most respected and prestigious show in the industry — locally and internationally. These citations keep us humble and hungry.
our-awards
Along the way, we have had the good fortune to win metal from some of the most respected and prestigious show in the industry — locally and internationally. These citations keep us humble and hungry.
Campaign AOY Gold
Campaign AOY Silver
R3
4As AOY
Asia eCommerce
Festival of Media
Ad Stars
AdFest
Araw
Kidlat
Tambuli
Boomerang Awards
MSAP ICE
PANATA Awards
Quill
YT Awards
YT Works
our-affiliations
We belong to, are recognized by, and work with some of the most vital institutions and policy makers in tech and marketing.
Media - Google Partner
Industry - 4As
Industry - IMMAP
Industry - PANA
Industry - CPHG
Interaction Design Foundation