We develop campaigns that deliver on short-term brand activations and long-term brand building. By creating targeted and personalised communications, we help brands execute creative experiences and impactful messaging across the stages of the marketing funnel.
How brands decide on interacting with their audiences, across audiences, industries and touchpoints influences the customers' intent on interacting with the brand again. As communication strategy experts, we deliver on omni-channel experiences through content, campaigns and channel activations, experienced by consumers at every stage of their journey.
We deliver end-to-end, full scope, online and on-air videos from pre-production to post-production, including storyboarding, production design, lighting and camera equipment, location hunting or studio procurement, and talent casting.
We offer the full suite of post-production service including offline, online color grading, and animation work for Digital and TVC videos across the formats - 2D Motion Graphics videos, Pocket TVCs, Microvideos (GIFs, Bumper Ads).
We stage remote shoots complete with director and producer supervision, and cover a range of productions such as webinars, brand launch, game streaming, culinary shows, live and taped event coverage.
We provide full scope sound design, scoring, soundtrack production, voice over casting and recording, mixing, arrangment for all media platforms.
We stage and deliver full-scope photoshoots for asset banks, new product packaging, and event coverage.
We help brands achieve lower funnel objectives (leads generation, conversion, installs, etc.) by connecting brands to their most valuable audiences through the right digital channels at the most cost-effective rates.
Creative assets and materials are constantly optimized based on media performance to ensure that the right communication is being delivered to the right audience.
We conduct in-depth audits and assessments of current digital assets to identify gaps prior to launching precision marketing campaigns. We assist in the proper attribution of actions and sales by setting up tracking tags.
We deliver comprehensive post-mortem reports that present insight and recommendations that will improve marketing performance.
We drive brand amplification and engagement by leveraging partner influencer networks. Together, we develop and execute innovative influencer marketing efforts that strengthen the brand messaging.
Our IM team develops creative concepts to campaign realisation, measures and provides reports on each campaign.
Online, on-air, on-ground, we create compelling content that closes the loop and provides satisfaction for our clients and their consumers.
We provide top-notch, plug-and-play production capabilities, effective at any stage of development, on any medium.
We develop platforms and programs that facilitate the enablement and empowerment of our clients and partners as we navigate the digital and social terrain together.
To further the effectiveness of brands' communications, we leverage the infusion of technology to amplify creative output, thus providing marketers with effective executions designed to forge a strong bond with consumers.
We develop big ideas for brands to effectively communicate the ethos of their products and services to consumers. Our big ideas are equipped with astute consumer insights, deep product understanding and a relentless desire for crisp expression of ideas.
We create a play of creative, research-backed ideas with strategic thinking to come up with engaging, multi-platform campaigns. By deep-diving into the audience segments' psychology, we are able to develop communications that consumers connect with on a highly personal level.
Our brand books are developed carefully, describing in great detail the brand context alongside the specifics of presenting brand elements across multiple communication channels. Aimed to strengthen the brand's visual culture, it provides a clear picture of the brand identity.
To strengthen a brand's presence and recall amongst consumers, we design key visuals by applying the right mix of market intelligence and creativity. The visual creation emphasizes on uniqueness and helps brand create emotional associations that consumers can relate to.
We look at copywriting as a strong instrument in the marketing toolbox that has a big influence on the efficacy of an advertising or marketing piece. We take a methodical, research-based approach towards developing copy, learning in great depth about the product, the company and the audience in order to create messaging that is unique and evokes positive sentiment amongst consumers.
With the end goal of reinforcing loyalty and strengthening recognition, we design logos and assets that help brands evolve to the next step of their marketing journey.
We manage comments and private messages in brand social accounts (inbound). This covers FAQ Management and SMPI process for complaints, recommendations and inquiries on Facebook, Twitter, and Instagram.
We monitor social media channels to identify insights on customer feedback and direct mentions, supporting the strategic insighting. We put strategic premium on social listening as a crucial component of audience research and strategic planning.
We provide quantitative analysis of the conversations and theme clusters present in brand materials via sentiment crawling and tagging.
We generate a clear view of growth opportunities and strategic imperatives for your brand to meet its KPIs by analyzing the business situation, target segments, personas, competitive and market landscape.
We provide thumb-stopping shoppable content and experiences through creative use of digital and eCommerce technology. Our data-informed media and creatives are designed to maximize investment efficiencies in brand building and conversion efforts.
We provide dynamic content services for eCommerce that are informed by data and results, enhancing the reach and relevance of the content for the end consumer.
We review and propose SEO techniques for better eCommerce platform visibility and search ranking.
Our Performance Media services provide media planning, buying and optimization to create effective search, social, display, and commerce experiences, and convert consumer intent into revenue.
We gather and analyze platform traffic and activity data and turn these into insights that enhance the customer purchase journey.
We provide a multi-method assessment of digital assets of the brand and its key competitors to determine the brand's position in the Digital Maturity Roadmap with respect to media, strategy, engagement and experience design practitioners and managers. The audit highlights issues and opportunities across different touchpoints in the consumer journey.
The eCommerce Transformation Strategy helps businesses in articulating their eCommerce goals, key strategies and operational tactics.
We provide clients a roadmap for business transformation by identifying the enablers needed across the eCommerce value chain.
The Innovation Session is a facilitated, cross-functional ideation workshop that uses human-centered design principles and frameworks to provide solutions spanning across customer experience, product/service offering and business configuration. Brands are provided with a Lean or Business Model Canvas that informs them of the pilot projects that will help in meeting the business objectives.
To help brands appreciate the true impact of their communications and content, we run their various creative executions through a series of tests to deeply analyze and measure effectiveness against set business objectives.
We provide effectiveness analysis at each stage of the marketing funnel to determine overall performance and identify and mitigate drop-off or fall-out points.
We simplify what is complex for consumers and brands and ensure viability across multiple touchpoints. Our Experienced Designers apply UX and CX principles that generate best experiences and engagement for both consumers and brands.
We build a comprehensive assessment of brand touchpoints through usability tests, from the customer journey to the user interface of the brands' different online platforms.
We deliver simulation exercises to measure viability of a proposed solution on current operational processes and systems. By zooming in on backend operations, we determine features and capabilities of backend systems like the Content Management System (CMS), Customer Relationship Management (CRM) system, or a Distribution Management System (DMS), to make operations and functions more efficient in serving and impacting overall customer experience.
We help brands apply calibrations on Systems Design to improve system scalability, optimize costs, improve system security, improve migration readiness, and integrate new systems and services.
Following our Systems Design, we proceed with the development and testing of a secure online store. We integrate payment gateways, marketplaces, and ERP for fulfillment. We also do custom developments on top of other solutions, such as Magento or Shopify.
We design and build custom conversational and transactional (eCommerce) chatbots crafted to generate revenue and integrate seamlessly with your website and eCommerce applications.
With Spark AR Studio, we develop custom AR filters to boost brand personality and memorability.
We implement custom machine learning solutions to enhance brand websites and applications. Solutions executed range across recommendation engines for eCommerce sites by deploying ML models, automated sentiment analysis systems, out-of-stock detection systems, anomaly detection systems and custom data scraping solutions.
We design, build, and integrate solutions and applications based on custom requirements — CRM development and integration, custom web development solutions, single page applications, progressive web apps, back-end integration, custom workflow, and more.