UNICEF wanted to do a 1-month donation-drive campaign for Christmas that supported their different programs. But donation-drives done this period are often outshined by last-minute bursts of Christmas shopping online that take from the same share of pocket.
We introduced UNICEF Basket of Hope. An eCommerce platform that offered users a new experience in donating and based it on an experience most Filipinos are already familiar with - online shopping. But instead of adding real items to baskets and carts, you can add programs that can benefit a child in the long run by adding it to their basket.
Throughout the duration of the campaign, the platform received a total of 44,000 users with more than 2,000 user visits. Increasing expectations by 3x the amount compared to donations last year.