CONTEXT

Shop.TheRockwellist.com allows users to have a best-in-class retail experience, emulating the luxurious Rockwell brand throughout the shopper journey. This well-designed eCommerce platform was tasked to deliver a rich consumer experience as well as provide accessibility for consumers to experience the luxury of Rockwell. Now rapidly growing in traffic and buyer base, the Rockwellist platform launch was supported with media efforts to influence Rockwell’s core audience to visit the website and eventually drive conversions.