CHALLENGE

On October 2018, the Ultra Lotto prize hit an all time high -- so did the number of Filipinos who hoped to win the jackpot. Two lucky Filipinos won. The rest did not.

SOLUTION

So the next day, Burger King decided to give lotto losers a taste of winning.

We gave them our jackpot fries.

We announced it on our Facebook page: a Buy 1, Take 1 Thick-Cut Fries promo that turned everyone’s losing ticket into a Burger King promo coupon.

IMPACT

A campaign-level result from a simple social post:

• 87% increase in sales
• 1.5 million + organic reach
• 6x virality (vs Burger King PH’s average post performance)

In the lotto trendjacking game, it’s Burger King who won the jackpot.